3D animation – Seeing Is Believing

Gone are those days when we were required to imagine things in our head to get an idea of how a design would look like. 3D rendering service has changed the way ideas can be visualized. The increasing varieties of 3D rendering software enable the technicians in constructing digital images of the models before actual construction or manufacturing. The architectural rendering does not stop with just creation of 3D images.

With advancement in technology, one can also assemble rendered images and assign animation to them. Nowadays, many real estate developers and building architects use 3D animation for architectural rendering. The software creates 3D images of their building models and animates them with living condition elements. This helps them create a feel of liveliness when the building models are presented to the clients. It removes the sense of uncertainty in the minds of customers.

In case any changes are put forward by the customers, developers can alter the rendered image to provide the updated design back to the customer. It enables them to easily get a higher level of understanding of how the building would be after actual construction. Another benefit is that when changes are proposed and performed on a 3D model, it reduces real time expenses when done otherwise.

What is 3D Architectural Rendering

3D animation or 3D architectural visualisation is the process of preparing or creation of three dimensional illustrations for any proposed construction design. They create a document that consists of all the images pertaining to the to-be constructed building using modelling software. These documents are then put forward to the client to explain the idea and the concept behind the structure created. There are different types of 3D rendering techniques. Some techniques help in creation of just images of the structure whereas some help in creation of motion pictures.  Generally the motion picture techniques are used in presentations.  Two basic methods of architectural rendering are computer generated and hand-drawn.

Computer generated rendering are can do the following.

  • Creation of still images
  • Making of a walk through film in three dimension
  • Generating floor plans and designs
  • Present a virtual tour of the building to the customer
  • Create a panoramic view of the project


Hand-drawn renderings are the original way of production of plans. These are the plans that are created on paper in the traditional way. Some of the common utilities used for hand drawings are water colours, colour pencils, writing pencils, pen, ink, marker, highlighters, acrylic paint etc.

How much does it 3d rendering cost? Well you can check out in this article: the cost of arch viz for an accurate 3d rendering price guide.

Why 3D Rendering May Not Be The Best Choice For Your Firm

For decades, most people get by in the architecture industry using just the tools they learned in architecture school or some that they may have picked up along the way. They do very well for someone who seems so outdated in this day and age of computer graphics and what not.
I wanted to discuss here what makes these firms tick and tick away from using 3D rendering in their presentations.

One thing that stands true for all such firms is that they invariably have staff that are very senior, yesteryear’s masterminds whose learning curve may not be as steep as we think. When the talk is about software that sometimes even professionals scuffle to adopt, then how best can we hope senior folks to do the same?

It’s a whole other matter when the need to combine multiple software in the offing, it is not just complicated to do so, but it is investing in additional billable hours! One way around it to outsource to a studio who focuses solely on 3d visual liek the top sites in 2017. This will be good for you if you only need 3d renderings done a few times a year and it is not a full time job. alternatively, you can learn an easy program that doesn’t produce the best quality images like in the video at the top of this post..

The process of outsourcing your work for 3d images is as follows: The first stage of 3d rendering they then send the first draft to the client (not the high resolution version) to check if they would like to make any changes and revisions. At this stage clients will review the image. Clients usually request changes like lighting, camera angle, furniture changes, wall materials, colours, floorings, and additional details. They will then send it back to the digital marketing company to make necessary changes. Depending on the changes requested, architectural visualisation teams might ask for additional fees if the changes are big and outside the original scope of works. Once the 3D rendering team process the changes, they will then send the client the draft for the second time to check if there will be changes still. If there is, the process will just be repeated as long as there are still changes requested. If there is none, usually company ask for the client to pay first before they send the final renders or images. The payment process depends upon the visual artist or the company they are working with. Most of them have their own procedure in terms of the pay.

After the clients process the payment, final renders with high resolution will be sent through. At this stage the client and the graphic artist already approved and agreed to the output image.