For decades, most people get by in the architecture industry using just the tools they learned in architecture school or some that they may have picked up along the way. They do very well for someone who seems so outdated in this day and age of computer graphics and what not.
I wanted to discuss here what makes these firms tick and tick away from using 3D rendering in their presentations.
One thing that stands true for all such firms is that they invariably have staff that are very senior, yesteryear’s masterminds whose learning curve may not be as steep as we think. When the talk is about software that sometimes even professionals scuffle to adopt, then how best can we hope senior folks to do the same?
It’s a whole other matter when the need to combine multiple software in the offing, it is not just complicated to do so, but it is investing in additional billable hours! One way around it to outsource to a studio who focuses solely on this like http://the3darchitect.com.au/3d-rendering/. This will be good for you if you only need 3d renderings done a few times a year and it is not a full time job. alternatively, you can learn an easy program that doesn’t produce the best quality images like in the video at the top of this post..
The process of outsourcing your work for 3d images is as follows: The first stage of 3d rendering they then send the first draft to the client (not the high resolution version) to check if they would like to make any changes and revisions. At this stage clients will review the image. Clients usually request changes like lighting, camera angle, furniture changes, wall materials, colours, floorings, and additional details. They will then send it back to the digital marketing company to make necessary changes. Depending on the changes requested, architectural visualisation teams might ask for additional fees if the changes are big and outside the original scope of works. Once the 3D rendering team process the changes, they will then send the client the draft for the second time to check if there will be changes still. If there is, the process will just be repeated as long as there are still changes requested. If there is none, usually company ask for the client to pay first before they send the final renders or images. The payment process depends upon the visual artist or the company they are working with. Most of them have their own procedure in terms of the pay.
After the clients process the payment, final renders with high resolution will be sent through. At this stage the client and the graphic artist already approved and agreed to the output image.